It's a new day, a new month, a new year... a new you?

To be an appledoll is to indulge in the art of transformation. Makeup, after all, is a way for us to play with perception, to reinvent our identities and craft how we want to be seen. We created our products to be the ultimate tools for self-expressoin, inspired by our community of chameleon souls. Whether you're trying a new lipstick shade, breaking beauty binaries or getting creative with colour, every day is an opportunity for reinvention.

It's the year of the #appledoll, and the possibilities are endless. So, who will. you be this year?

Who will you be?

Always Reinventing